Sexy SMS @ Ignite @ Web2.0 Expo Berlin

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Yesterday I presented a quick presentation on “Sexy SMS” as part of ‘Ignite‘ at Web2expo Berlin. We were excited enough at the thought of presenting to the expo crowd in a bar after the keynote by Tim O’Reilly, but a change of location meant that Ignite took place directly following Tim’s keynote in the main venue!  Pretty neat!

I wanted to share what we had learnt about SMS - how and what people really send by SMS, why it is a sexy technology in terms of the nature of a lot of our ‘treasured texts’ but also in terms of its ever increasing popularity.

The Mobile Data Association announced yesterday that: “Over one billion text messages are sent every week in the UK, with September 2007 reaching an average of over 1.2 billion messages every week, the same number of messages sent during the whole of 1999.” From: 160 Characters.

Indeed 1.2 million messages were sent in the UK during the course of my 5 minute presentation.  So my presentation of SMS messages sent to treasuremytext highlighted trends in what and how people send by SMS - I presented a range of messages, and I think the audience liked it; there were at least a few giggles in the audience.

The presentation is on slideshare here: http://www.slideshare.net/katielips/sexy-sms

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