The SMS Blog

In the run up to the launch of Treasuremytext2 we thought we’d share a few stories; this one’s of the design / fashion / web design trends variety…

We were working on a range of ideas and thinking about setting up Kisky Netmedia to develop mobile services back in 2002. We were then based in Manchester, England, and I recall a particular moment in a bar on Canal St when we thought about the personal issues around SMS, that we had phones which would only store 15 of them, and that we really really wanted to keep more of them. We set about devising systems which could capture mobile content, particularly SMS, and later that year the company was incorporated and “Treasuremytext” began production. Credit has to be given to my sister Caroline for the name which we still love to this day as it says it all really - and a lot of people really do ‘treasure their texts”, (or their SMS, as the Europeans call them)!

So we had a great concept and a name and so we began development and in late 2003 we were ready to rock with Treasuremytext.com. Since its launch it has gone from a shaky start in terms of user numbers to a steadily growing loyal following. What we thought about phones getting more storage capacity simply wasn’t a problem; it seems that people do really care about (some of) their mobile content and want to treasure it.

So before we wow our readers with previews of Treasuremytext2 we thought we’d share a few glimpses at Treasuremytext past (courtesy of the fabulous Way Back Machine). It’s a bit like looking back at old pictures of yourself in ‘the height of fashion’; and it sure makes you realize how design for the web ‘ages’ quickly.

One thing we should be happy about however is our original plans for the social side of things; publishing, comments, & ratings were all built in right from the beginning. What I can promise however is that Treasuremytext2 is going to be a lot slicker, super Ajax-faster, and a little less pink than these lovely designs.